Affiliate & publisher terms

These Affiliate and Publisher Terms and Conditions (the “Terms”) govern participation by affiliates, publishers, creators, ambassadors, partners, and other approved participants in Luup One powered brand programmes.

By applying to, joining, accessing, or participating in any Luup One programme, you agree to these Terms, the Advertising Disclosure Policy, the Acceptable Use Policy, any mission rules, any brand rules, and any other terms shown to you in the Luup One app, dashboard, offer page, campaign brief, or approval workflow.

01Parties and role of Luup One

1.1Luup One means Luup One, operated by Luup L.L.C-FZ (Dubai, United Arab Emirates), a free zone limited liability company registered in Dubai, United Arab Emirates, with its registered office in Dubai, United Arab Emirates.

1.2Luup One operates a managed Community Commerce® growth system that allows participating brands to activate approved participants through missions, offers, content submissions, tracked links, codes, rewards, and performance based campaigns.

1.3Luup One may design, publish, manage, review, verify, optimise, and report on missions and campaign activity in collaboration with participating brands.

1.4Luup One is not responsible for your own channels, advertising accounts, content choices, targeting, audiences, licences, taxes, disclosures, or compliance obligations.

1.5You act independently. Nothing in these Terms creates employment, agency, partnership, joint venture, franchise, investment, fiduciary, or representative status between you and Luup One or any brand.

02Definitions

2.1Affiliate or Publisher means an approved participant who promotes, shares, recommends, publishes, or otherwise participates in a Luup One powered campaign.

2.2Brand means any merchant, advertiser, retailer, service provider, or business made available through Luup One.

2.3Brand Assets means brand names, logos, trademarks, product images, offer details, campaign copy, links, codes, landing pages, creative materials, and other assets approved for use.

2.4Commission means a performance based amount that may become payable for a Qualifying Action, subject to tracking, verification, approval, and these Terms.

2.5Mission means a guided action made available through Luup One.

2.6Qualifying Action means an approved action that meets the applicable campaign criteria, such as a completed purchase, paid subscription, lead, signup, trial conversion, review, content submission, event registration, or other approved event.

2.7Rejected Action means an action that is invalid, fraudulent, duplicated, cancelled, refunded, charged back, self referred, outside the campaign rules, outside the promotional period, or otherwise rejected.

2.8Reward means any commission, cash reward, royalty, points, gift card, discount, product reward, account credit, subscription credit, access benefit, or other benefit shown in the programme.

03Eligibility

3.1You must be at least 18 years old, or the age of majority in your country of residence, whichever is higher.

3.2You must be legally permitted to promote products, receive rewards, receive income, and participate in programmes of this type in each relevant jurisdiction.

3.3You must provide accurate registration, profile, contact, tax, payout, identity, country, and compliance information when requested.

3.4Luup One may approve, reject, suspend, limit, or remove your participation at any time for legal, risk, brand safety, fraud, payment, tax, sanctions, or compliance reasons.

3.5You must not participate if doing so would breach applicable law, platform rules, employment obligations, exclusivity obligations, professional rules, sanctions rules, or third party agreements.

04Programme participation

4.1You may participate only in brands, missions, offers, and campaigns made available to you.

4.2You must follow all campaign briefs, brand rules, offer rules, disclosure rules, platform rules, and technical instructions.

4.3You must use only approved links, codes, QR codes, landing pages, campaign assets, and tracking methods.

4.4You must not alter tracking links, remove required parameters, interfere with attribution, or cause inaccurate tracking.

4.5Participation is voluntary. No reward is earned unless and until the relevant action is tracked, reviewed, verified, approved, and payable under the applicable campaign rules.

05Commission structure

5.1Commission rates, reward amounts, attribution windows, approval periods, payout thresholds, reversals, and caps are set out in the applicable mission, campaign brief, offer page, order form, or reward schedule.

5.2Commission may be structured as:

1. fixed fee per approved action;
2. percentage of net sale;
3. recurring amount;
4. tiered reward;
5. mission reward;
6. points or non cash reward;
7. custom structure approved by Luup One and the relevant brand.

5.3Commission is calculated only on Qualifying Actions.

5.4Unless stated otherwise, Commission is calculated net of VAT, sales tax, refunds, chargebacks, cancellations, discounts, fraud, duplicate transactions, and excluded transactions.

5.5Commission is not payable on self referrals, test transactions, internal brand transactions, unauthorised existing customer upgrades, transactions outside the attribution window, or transactions outside the promotional period unless expressly approved.

5.6If more than one participant, platform, or channel claims credit for the same action, Luup One will apply the attribution rules shown in the campaign or the default rules selected by Luup One.

5.7Luup One does not guarantee that you will earn any amount.

06Payouts

6.1Rewards may be paid by Luup One, the relevant brand, or a third party payout provider.

6.2Available payout methods may include PayPal, bank transfer, gift card, wallet transfer, or another method shown in the programme.

6.3Payouts may be subject to:

1. minimum payout thresholds;
2. approval periods;
3. refund, cancellation, or chargeback windows;
4. fraud review;
5. tax review;
6. identity checks;
7. sanctions checks;
8. payout provider checks;
9. brand funding;
10. currency conversion;
11. payment provider availability.

6.4Minimum payout threshold: USD 25, unless a different threshold is shown in the applicable programme.

6.5Payout cadence: monthly, unless a different cadence is shown in the applicable programme.

6.6Luup One may withhold, delay, reverse, or cancel rewards where it reasonably believes that:

1. the mission brief was not followed;
2. required disclosure was not made;
3. the content was misleading;
4. traffic was fraudulent;
5. the order was refunded, cancelled, or charged back;
6. the action was invalid;
7. the brand has not funded the applicable reward pool;
8. you breached these Terms;
9. you breached platform rules;
10. you breached applicable law;
11. a tax, sanctions, identity, or payment provider review is required.

6.7You are responsible for all taxes, reporting obligations, bank charges, payout provider fees, currency conversion costs, and deductions that apply to rewards you receive, unless applicable law requires otherwise.

07Prohibited marketing tactics

7.1You must not:

1. send spam or unsolicited messages;
2. use scraped, purchased, unlawful, or non consented contact lists;
3. use bots, click farms, forced clicks, cookie stuffing, pixel stuffing, ad stacking, click injection, or attribution manipulation;
4. create fake accounts, fake traffic, fake reviews, fake sales, fake leads, or artificial engagement;
5. make misleading, exaggerated, unsubstantiated, or unlawful claims;
6. use expired, leaked, staff only, customer service, private, or unauthorised codes;
7. claim an offer is exclusive, limited, guaranteed, ending, or lowest price unless approved;
8. impersonate Luup One or a brand;
9. create fake support, login, checkout, app download, or brand pages;
10. use confusing domains, subdomains, social handles, or email addresses;
11. bid on brand trademarks unless expressly permitted;
12. continue bidding on restricted terms after being told to stop;
13. use competitor names in a misleading or unlawful way;
14. target minors unless expressly approved and lawful;
15. promote regulated products without required controls;
16. collect personal data unlawfully;
17. make unauthorised health, financial, income, medical, investment, legal, or regulated claims;
18. use deepfakes, undisclosed AI personas, or AI generated endorsements from real people without permission;
19. infringe intellectual property rights;
20. use content from other creators without permission.

08Brand bidding

8.1Brand bidding is prohibited unless the relevant brand or mission expressly permits it in writing.

8.2Where brand bidding is permitted, you must not:

1. use “official” unless expressly authorised;
2. mislead users into believing your ad is brand operated;
3. use misleading display URLs;
4. send traffic to fake brand pages;
5. use confusingly similar domains;
6. use brand marks in a way that creates confusion;
7. outbid or interfere with brand campaigns where prohibited.

8.3If Luup One or a brand instructs you to stop bidding on a term, you must stop immediately.

09Brand assets and intellectual property

9.1You may use Brand Assets only as approved for the relevant mission, campaign, offer, or programme.

9.2You must not modify Brand Assets except for technical resizing that does not distort the asset.

9.3You must not use Brand Assets after a campaign ends, after your access is removed, or after your account is suspended or terminated.

9.4You must not register domain names, handles, profiles, groups, pages, email addresses, app names, or paid ads that include Luup One or brand names in a way that suggests official status.

9.5All goodwill arising from use of Brand Assets belongs to the relevant owner.

10Content submissions and usage rights

10.1You retain ownership of content you create.

10.2By submitting content to Luup One or a brand, you grant Luup One, the relevant brand, and their service providers a worldwide, royalty free, sublicensable licence to use, reproduce, edit, adapt, display, distribute, promote, analyse, and publish that content for programme operation, moderation, reporting, marketing, promotion, paid media, internal review, and campaign optimisation.

10.3The licence applies for 5 years from the date of submission unless a mission states otherwise.

10.4You represent that you have all rights needed to grant this licence and that your content does not infringe third party rights.

11Disclosure and legal compliance

11.1You must comply with the Advertising Disclosure Policy.

11.2You must clearly disclose any commercial relationship, reward, commission, free product, discount, benefit, or other incentive where required by law, regulation, platform policy, advertising standard, or mission instruction.

11.3You are responsible for the laws in your country of residence, the country you post from, the countries where your content is directed or likely to be viewed, and any platform specific rules.

11.4If you are posting promotional content from the UAE, you must check whether you need a UAE Advertiser Permit or any other approval before posting.

11.5Luup One may request evidence of licences, permits, disclosures, consents, tax status, or platform compliance at any time.

12No circumvention and non solicitation

12.1You must not bypass Luup One to secure direct payment, reward, commission, campaign access, creative approval, or data access from a brand where the opportunity was introduced through Luup One.

12.2You must not solicit Luup One employees, contractors, brands, operational partners, or other participants for the purpose of avoiding Luup One’s role in a campaign.

12.3You must not use Luup One data, dashboards, missions, rate cards, brand lists, campaign structures, or operational methods to build, promote, or operate a competing programme.

12.4This clause applies during participation and for 12 months after your last participation.

13Confidentiality

13.1You must keep confidential all non public information about Luup One, brands, campaigns, rates, payouts, performance, dashboards, creative, customer data, product information, and operational methods.

13.2You may use confidential information only to participate in approved campaigns.

13.3Confidentiality obligations continue after termination.

14Suspension and termination

14.1Luup One may suspend, limit, or terminate your account or participation at any time where it believes there is fraud, breach, legal risk, brand safety risk, payment risk, platform risk, data misuse, or conduct that may harm Luup One, brands, users, or third parties.

14.2Suspension may prevent you from completing missions, generating rewards, receiving payouts, accessing features, or using Brand Assets.

14.3Fraudulent activity may result in forfeiture of unpaid rewards and reversal of previously paid rewards where lawful and appropriate.

14.4Non fraudulent breaches may result in delayed payment, partial payment, cancellation of affected rewards, or removal from campaigns.

14.5Luup One’s decision on reward eligibility is final, subject to mandatory legal rights.

15Indemnity

15.1You will indemnify Luup One, brands, and their affiliates against losses arising from:

1. your breach of these Terms;
2. your content;
3. your marketing activity;
4. your failure to disclose;
5. your breach of law or platform rules;
6. your infringement of third party rights;
7. your tax, licence, permit, or reporting obligations;
8. fraud, spam, data misuse, or misleading conduct.

16Limitation of liability

16.1Nothing in these Terms limits liability that cannot be limited under applicable law.

16.2Subject to clause 16.1, Luup One is not liable for indirect, consequential, special, punitive, or exemplary loss, loss of profit, loss of opportunity, loss of goodwill, platform account suspension, or third party provider failure.

16.3Subject to clause 16.1, Luup One’s aggregate liability to you will not exceed the approved unpaid rewards owed to you in the six months before the claim.

17Changes

17.1Luup One may update these Terms at any time.

17.2Updates may be notified through the app, dashboard, email, website, mission brief, or other reasonable method.

17.3Continued participation after updates take effect means you accept the updated Terms.

18Governing law and jurisdiction

18.1These Terms and any dispute, claim, or non contractual obligation arising out of or in connection with them are governed by the federal laws of the United Arab Emirates and the laws applicable in the Emirate of Dubai.

18.2The Courts of the Dubai International Financial Centre shall have exclusive jurisdiction to hear and determine any dispute arising out of or in connection with these Terms, including any question regarding their existence, validity, interpretation, performance, breach, termination, or enforceability.

18.3Nothing in these Terms limits any mandatory legal rights that cannot be excluded under applicable law.