Promotion policies

Last updated: 12 June 2026

IMPORTANT: Luup One, operated by Luup L.L.C-FZ (Dubai, United Arab Emirates) (“Luup”), is a managed growth system that helps brands grow through Community Commerce®. Luup combines human relationships, mission based participation, tracking infrastructure, and algorithmic intelligence to help brands activate their customers as a trusted growth channel.

NOTE: Before joining or participating in any Luup powered brand programme, you must read, understand, and agree to this Luup Ambassador Promotion Policy.

These policies exist to protect Luup, our brand partners, customers, ambassadors, and the integrity of the Luup ecosystem.

All policies described below apply to all ambassadors using Luup or participating in any Luup powered mission, offer, reward, royalty, or brand programme.

Failure to comply with this policy may affect your account status and may result in temporary suspension, withheld rewards, removal from missions, reversal of rewards, or closure of your account.

WHILST YOUR ACCOUNT IS SUSPENDED, YOU MAY BE UNABLE TO COMPLETE NEW MISSIONS, GENERATE NEW REWARDS, RECEIVE PAYOUTS, OR ACCESS CERTAIN FEATURES OF THE LUUP PLATFORM. THIS MAY INCLUDE REWARDS OR ROYALTIES GENERATED BEFORE THE DATE OF SUSPENSION, DEPENDING ON THE NATURE OF THE BREACH.

This policy is not legal advice. You are responsible for getting your own legal, tax, licensing, and regulatory advice where required.

Luup’s role

Luup provides the managed growth system, app infrastructure, tracking technology, mission framework, approval process, reward verification, and operational support used by brand partners.

Luup may design, publish, manage, review, and verify missions in collaboration with brand partners.

Luup does not create, control, or publish ambassador content unless that content is submitted to Luup or a brand for use through a mission, campaign, approval process, or content usage arrangement.

Luup is not responsible for an ambassador’s own channels, advertising accounts, content choices, targeting settings, audience selection, local licences, tax obligations, or legal compliance.

Ambassador independence and responsibility

Ambassadors operate independently and are solely responsible for:

• Their own social media accounts, websites, landing pages, content, messages, ads, and promotional materials.
• Their own traffic sources, paid advertising accounts, targeting, budgets, bidding, and platform compliance.
• Compliance with all applicable laws, regulations, advertising standards, platform rules, and local permit requirements.
• Making clear, accurate, and legally compliant disclosures that they may receive rewards, royalties, commissions, discounts, free products, or other benefits when promoting a brand.
• Ensuring that any claim, testimonial, review, demonstration, or comparison they publish is truthful, accurate, and not misleading.
• All legal, tax, business, licensing, consumer protection, privacy, cookie, data protection, and advertising obligations that apply to their activities.

Ambassadors must not assume that Luup, a brand partner, or a mission brief has checked every legal rule that may apply to their country, audience, platform, or content format.

The following policies apply to all Luup ambassadors across all traffic channels.

01Brand usage policies

As a Luup ambassador, you may use approved brand names, logos, product images, offer details, tracking links, discount codes, and mission assets where they are made available to you by Luup or the relevant brand.

You must not:

• Use Luup’s name, a brand partner’s name, or any confusingly similar name in a way that suggests you are Luup or the brand.
• Pretend to be Luup or any brand partner.
• Mislead consumers into thinking your content, account, page, website, ad, email, or message is official brand content.
• Create accounts, pages, groups, domains, ads, or landing pages that impersonate Luup or any brand partner.
• Use brand assets outside the scope of the relevant mission, offer, or brand instructions.
• Use brand assets after your account has been suspended, terminated, or removed from a brand programme.

1.1Branded domains

You must not use Luup’s name, a brand partner’s name, or any confusingly similar spelling in a domain name, subdomain, or URL in a way that impersonates Luup or the brand.

Examples of prohibited domain use include:

• officialluup.com
• luup-rewards-app.com
• officialbrandstore.com
• brandname-discount-official.com
• brandnane.com
• brand-login.com

You may use a landing page on your own website provided that the page clearly identifies you as an independent ambassador and does not pretend to be Luup or the brand.

1.2Branded social profiles

You must not create or operate social media accounts, pages, groups, handles, or profiles that impersonate Luup or any brand partner.

You must not:

• Use Luup or a brand partner’s name as your profile name in a way that suggests official status.
• Use Luup or a brand partner’s logo as your profile picture in a way that suggests official status.
• Claim to be the official social page, account, or representative of Luup or a brand partner.
• Use handles such as @officialluup, @luupdiscounts, @brandnameofficial, @brandnameoffers, or similar.
• Use a brand logo, app icon, or trade mark in a way that creates confusion about who operates the account.

You may identify yourself as an ambassador where this is truthful and legally compliant, for example:

• “I share offers from brands I use.”
• “Luup One ambassador.”
• “Brand ambassador for the named brand, where approved by the brand.”

1.3Branded email addresses

You must not use Luup’s name or a brand partner’s name in an email address in a way that suggests you are contacting people as Luup or the brand.

Examples of prohibited email addresses include:

• support@luupoffers.com
• brandnamehelp@gmail.com
• officialbranddiscounts@hotmail.com
• luup-payments@outlook.com

Any email or message you send must make clear that it comes from you, not from Luup or the brand.

1.4Pretending to be Luup or a brand

No impersonation is allowed.

This applies across all channels, including social media, paid ads, search ads, direct messages, email, landing pages, communities, groups, review sites, forums, videos, livestreams, and offline promotion.

Any activity that suggests you are Luup, a brand partner, the official brand store, the official customer support team, the official app, or the official sales representative is prohibited.

02Disclosure and promotional transparency policy

You are responsible for clearly disclosing your relationship with Luup and any brand you promote where disclosure is required by law, regulation, platform policy, advertising standard, or mission instruction.

This includes any situation where you receive, may receive, or are eligible to receive:

• Cash rewards.
• Lifetime Royalties.
• Mission rewards.
• Discounts.
• Free products.
• Gift cards.
• Brand perks.
• Access to products, services, events, or benefits.
• Any other commercial benefit.

You must follow the laws, advertising standards, and platform rules that apply to you, your location, your audience, and the content you publish.

If you are based in the UAE, UK, USA, or any other jurisdiction with specific influencer, creator, advertising, or promotional disclosure rules, you are responsible for complying with those rules.

Where a mission requires a specific disclosure format, placement, label, wording, audio disclosure, on-screen disclosure, caption disclosure, or platform tool, you must follow the mission instructions exactly.

Failure to disclose properly may result in mission rejection, reward reversal, account suspension, or account termination.

2.1UAE, UK, USA, and other local rules

Ambassadors are responsible for checking whether they need any licence, permit, registration, approval, disclosure, tax registration, business licence, or other permission before promoting any brand.

If your location requires a social media advertising permit or similar approval, you must obtain it before participating in promotional activity.

If your content may reach consumers in another country, laws in that country may also apply.

Luup may request evidence of licences, permits, disclosures, or compliance at any time.

Failure to provide evidence when requested may result in suspension or removal from the relevant programme.

2.2Disclosure placement

Where disclosure is required, it must be clear, visible, understandable, and placed where viewers are likely to see it before or at the time they engage with the promotional content.

You must not hide disclosures:

• Only in your bio.
• Only on your profile page.
• Only at the end of a caption.
• Only after “more” or “read more”.
• Only in a long list of hashtags.
• Only in small, low contrast, fast moving, or hard to read text.
• Only in the video description where the content itself also requires disclosure.
• Only in a separate link, page, or terms document.

Platform disclosure tools may be used where appropriate, but you remain responsible for making sure your disclosure is legally sufficient.

2.3Video, Stories, Reels, Shorts, TikTok, livestreams, and similar formats

Most Luup ambassador traffic is expected to come through video social media.

Unless the mission instructions say otherwise, you are responsible for deciding where and how disclosure should appear under the rules that apply to you.

Where the mission requires specific disclosure placement, you must follow the instructions exactly.

This may include:

• Disclosure in the caption.
• Disclosure in the video.
• Disclosure on screen.
• Disclosure in spoken audio.
• Disclosure in the first frame.
• Disclosure in the title or thumbnail.
• Disclosure repeated during a livestream.
• Use of a platform paid partnership or branded content tool.

Mission briefs may be stricter than local law. If so, the mission brief must be followed.

03Discount code and offer policy

Ambassadors may receive personal codes, brand wide codes, tracking links, QR codes, or offer links depending on the relevant brand programme.

You may promote discounts where the discount has been made available to you by Luup or the brand.

You must not:

• Invent discount codes.
• Change the terms of an offer.
• Claim a discount is exclusive unless the brand or mission brief confirms it is exclusive.
• Claim an offer is ending, limited, guaranteed, or lowest price unless the brand or mission brief confirms this.
• Use expired codes.
• Use leaked, private, staff only, customer service, or unauthorised codes.
• Scrape discount codes from third party sites.
• Promote an offer after it has been removed or withdrawn.
• Mislead customers about how to claim an offer.

You must explain discounts accurately and in line with the brand’s current offer terms.

3.1Examples of prohibited discount claims

The following claims are not allowed unless expressly approved in the mission brief:

• “Guaranteed lowest price.”
• “Only available through me.”
• “Secret Luup discount.”
• “Official brand discount page.”
• “Use this code before it disappears forever.”
• “This is the only real code.”
• “Everyone gets approved.”
• “Guaranteed results when you buy today.”

3.2Examples of acceptable discount claims

The following may be acceptable where accurate and approved by the brand offer:

• “Use my code for 15% off.”
• “Shop the current brand offer here.”
• “This brand has given me a code to share.”
• “Offer terms apply.”
• “My link may earn me a reward.”
• “Here is the deal currently available through the app.”

04Paid advertising policy

Paid traffic is allowed unless the relevant brand, mission, offer, or platform rules prohibit it.

Ambassadors may use paid advertising channels including:

• TikTok Ads.
• Meta Ads.
• Instagram Ads.
• Facebook Ads.
• Google Ads.
• YouTube Ads.
• Bing Ads.
• Snapchat Ads.
• Pinterest Ads.
• Reddit Ads.
• Native advertising.
• Programmatic ads.
• Other paid media platforms.

You are fully responsible for your own paid advertising account, budget, targeting, creative, copy, landing pages, disclosures, platform compliance, and legal compliance.

Luup may request ad screenshots, platform reports, landing page links, campaign settings, keyword lists, targeting details, or traffic evidence at any time.

Failure to provide this information when requested may result in suspension, reward reversal, or termination.

4.1Brand bidding

Brand bidding is allowed unless specifically prohibited by the relevant brand, offer, or mission instructions.

This means you may bid on Luup or brand partner names in search advertising only where the brand has not restricted that activity.

However, even where brand bidding is allowed, you must not impersonate Luup or any brand partner.

You must not:

• Present your ad as the official brand website unless you are linking directly to the official brand website and the ad is not misleading.
• Use “official” unless you are expressly authorised.
• Use misleading display URLs.
• Use ad copy that suggests you are Luup, the brand, customer support, the official app, the official checkout, or the official sales team.
• Create fake login pages.
• Create fake customer service pages.
• Create fake app download pages.
• Use typosquatting or confusingly similar domains.
• Use competitor names in a misleading or unlawful way.

If a brand later prohibits brand bidding, you must stop immediately.

4.2Paid ad claims

All paid ads must be truthful, accurate, and consistent with the relevant mission brief and brand materials.

You must not use:

• False scarcity.
• False urgency.
• Misleading pricing.
• Unapproved health claims.
• Unapproved financial claims.
• Unapproved income claims.
• Misleading before and after content.
• Fake testimonials.
• Fake reviews.
• Misleading screenshots.
• Deepfakes.
• AI generated endorsements from real people without permission.
• Any claim that cannot be substantiated.

4.3Paid ad landing pages

If you send paid traffic to a landing page you control, the landing page must:

• Clearly identify who you are.
• Not impersonate Luup or the brand.
• Contain accurate product, service, offer, and pricing information.
• Include required disclosures.
• Use your valid tracking link or code.
• Not use forced redirects.
• Not use misleading countdown timers.
• Not use fake reviews.
• Not use fake endorsements.
• Not collect personal data unlawfully.
• Not make claims that are more aggressive than the brand’s own approved claims.

Luup may require changes to any landing page or prohibit use of a landing page at any time.

05Content quality and claims policy

All ambassador content must be truthful, fair, accurate, and not misleading.

This applies to:

• Organic social posts.
• Paid ads.
• Videos.
• Livestreams.
• Stories.
• Reels.
• Shorts.
• TikToks.
• Images.
• Captions.
• Comments.
• Direct messages.
• Landing pages.
• Emails.
• Reviews.
• Testimonials.
• Screenshots.
• Comparisons.

You must not make claims that go beyond the brand’s approved materials or the mission brief.

Where you share your personal experience, it must be genuine.

You must not claim to have used a product, service, app, course, subscription, or offer if you have not used it.

You must not claim results that are unusual, unverified, exaggerated, or unsupported.

5.1Product, health, beauty, wellness, and supplement claims

If promoting beauty, wellness, food, drink, supplements, fitness, health, medical, or similar products, you must be especially careful.

You must not claim that a product:

• Treats, cures, prevents, or diagnoses a disease unless this is legally approved and included in the mission brief.
• Guarantees weight loss.
• Guarantees physical transformation.
• Produces medical results.
• Replaces professional medical advice.
• Works for everyone.
• Is risk free.
• Has clinical proof unless that exact claim is approved.

Before and after content must be authentic, not misleading, not digitally manipulated, and must comply with the rules in your jurisdiction and on the relevant platform.

5.2Financial, education, SaaS, and business claims

If promoting financial, education, SaaS, business, investment, credit, insurance, employment, or income related products, you must comply with all applicable rules.

You must not claim:

• Guaranteed income.
• Guaranteed savings.
• Guaranteed approval.
• Guaranteed investment returns.
• Guaranteed job outcomes.
• Guaranteed business growth.
• Guaranteed customer acquisition.
• Guaranteed software results.
• Risk free financial outcomes.
• That a product is suitable for everyone.

Any financial, educational, business, or SaaS claim must be accurate, balanced, and supported by the brand’s approved materials.

5.3Earnings and payout claims

You must not make any claim that implies guaranteed earnings.

Prohibited claims include:

• “Guaranteed passive income.”
• “Replace your salary.”
• “Earn money while doing nothing.”
• “Everyone earns.”
• “Join and get paid automatically.”
• “You will make $1,000 this month.”
• “This is guaranteed income.”
• “No effort required.”
• “You can’t lose.”

You may share genuine screenshots of your own payout screens, provided that:

• The screenshot is accurate.
• The screenshot has not been edited in a misleading way.
• You do not imply that other ambassadors will earn the same amount.
• You include any required disclosure.
• You do not show confidential, personal, or third party data.
• You comply with platform rules and local advertising laws.

Luup may request original evidence of any payout screenshot used in promotion.

06User generated content and usage rights

By submitting content to Luup or a brand through a mission, campaign, upload, form, app, approval flow, or content request, you confirm that you own the content or have all rights required to submit it.

You grant Luup and the relevant brand a worldwide, royalty free, sublicensable, transferable licence to use, edit, reproduce, publish, display, distribute, promote, and adapt the submitted content in connection with the brand, Luup, the mission, or related marketing.

This includes use in:

• Organic social media.
• Paid ads.
• Email marketing.
• Websites.
• Landing pages.
• App content.
• In app feeds.
• Case studies.
• Sales materials.
• Brand presentations.
• Retail, ecommerce, and partner channels.

You confirm that any person appearing in the content has given all permissions required for this use.

You must not submit content that includes copyrighted music, images, video, designs, logos, people, locations, or third party materials unless you have the required rights.

Luup or the brand may remove, reject, edit, crop, caption, format, or decline to use any content at their discretion.

07Copyright and intellectual property policy

You must not copy content from Luup, a brand partner, another ambassador, another creator, another website, another ad, another landing page, or another social account unless you have permission.

This includes copying:

• Captions.
• Scripts.
• Videos.
• Images.
• Product photos.
• Designs.
• Landing page layouts.
• Reviews.
• Testimonials.
• Ad copy.
• Music.
• Voiceovers.
• Brand assets not provided to you.

You are responsible for ensuring that your content does not infringe copyright, trade marks, personality rights, image rights, music rights, platform rights, or any other third party rights.

If Luup or a brand receives a complaint about your content, we may suspend your account while the matter is investigated.

08AI usage policy

AI tools may be used for assistance, but you remain fully responsible for all content you create, publish, submit, or distribute.

Permitted AI uses may include:

• Drafting support.
• Editing support.
• Translation.
• Caption suggestions.
• Image editing of your own content.
• Creative ideation.
• Data analysis.

Strictly prohibited AI uses include:

• Deepfakes using real people without written permission.
• Voice cloning without written permission.
• Fake testimonials.
• Fake reviews.
• Fake customers.
• Fake experts.
• Fake medical professionals.
• Fake financial professionals.
• Fake brand representatives.
• AI generated before and after content that misleads consumers.
• AI generated content that copies or imitates another creator’s work.
• AI content that impersonates Luup or a brand partner.
• AI content that creates false product, earnings, health, financial, educational, or performance claims.

AI generated content must be disclosed where required by law, platform policy, or mission instructions.

09Mission participation and approval policy

No ambassador content needs to be pre approved before posting unless the mission brief, brand instructions, or Luup expressly require pre approval.

However, rewards are not automatic.

To receive a reward for a mission, your submission must:

• Follow the mission brief.
• Use the correct link, code, tag, upload flow, or tracking method.
• Meet the content quality requirements.
• Meet the disclosure requirements that apply to you.
• Comply with applicable laws and platform policies.
• Be submitted within the required timeframe.
• Be approved by Luup or the relevant brand where approval is required for reward release.

A mission may be rejected even if the content has already been published.

Luup may reject, reduce, reverse, delay, or withhold rewards where content fails to meet the mission brief or this policy.

10Fraud prevention and prohibited practices

Luup has a zero tolerance policy for fraud, manipulation, and abuse.

The following activities are strictly prohibited:

• Generating fake clicks.
• Using bots.
• Using click farms.
• Using fake accounts.
• Buying fake followers.
• Buying fake engagement.
• Using automated traffic.
• Creating fraudulent orders.
• Using stolen payment details.
• Self purchasing through your own links unless expressly allowed for testing.
• Encouraging others to place fake orders.
• Cookie stuffing.
• Forced clicks.
• Hidden redirects.
• Misleading redirects.
• Replacing another ambassador’s tracking link.
• Using toolbars, extensions, or scripts to intercept tracking.
• Creating duplicate accounts.
• Creating accounts for people without permission.
• Misrepresenting where traffic came from.
• Submitting content you did not create or have rights to use.
• Manipulating mission submissions.
• Manipulating leaderboards.
• Manipulating attribution.
• Using cashback, paid to click, or incentive schemes unless the brand expressly allows them.

Any attempt to defraud Luup, a brand partner, customers, platforms, payment providers, or other ambassadors may result in immediate termination and forfeiture of unpaid rewards.

10.1Traffic quality requirements

All traffic must come from genuine human users.

Traffic must be lawful, traceable, and generated through legitimate promotional activity.

Traffic must represent genuine interest in the brand, product, service, or offer.

Luup may monitor traffic quality, conversion patterns, order quality, refund patterns, engagement rates, IP data, device data, platform data, and other risk signals.

Luup may request additional information about your traffic sources at any time.

10.2Monitoring and investigation

Luup may monitor ambassador activity on an ongoing basis.

This may include:

• Reviewing social content.
• Reviewing paid ads.
• Reviewing landing pages.
• Reviewing traffic sources.
• Reviewing disclosure compliance.
• Reviewing mission submissions.
• Reviewing payout activity.
• Reviewing suspicious transaction patterns.
• Reviewing account links and shared devices.
• Reviewing public complaints.
• Reviewing brand partner reports.

If suspicious activity is detected, Luup may:

• Request evidence or explanation.
• Pause reward approval.
• Reverse pending rewards.
• Suspend your account.
• Remove you from a brand programme.
• Restrict access to missions.
• Terminate your account.
• Report serious misconduct to relevant parties.
• Take legal action where appropriate.

11Age and eligibility policy

Ambassadors must be at least 18 years old.

People under 18 are not allowed to join, participate, submit missions, receive rewards, or promote brands through Luup.

You must not target promotional content to minors unless the brand, mission, product, platform, and applicable law expressly allow it.

You must not promote age restricted, regulated, financial, health, or adult oriented products to minors.

Luup may request proof of age or eligibility at any time.

12Regulated and restricted categories

Luup works with a wide variety of brands. Some categories may carry additional legal, platform, or mission requirements.

These may include:

• Financial products.
• Education products.
• Health and wellness products.
• Beauty and cosmetic products.
• Food and drink products.
• Supplements.
• SaaS products.
• Employment or business opportunities.
• Subscription products.
• Age restricted products.
• Prize promotions.
• Competitions.

If a mission, brand, product, or offer includes additional category rules, those rules must be followed.

You must not promote any product or service in a jurisdiction where that promotion is unlawful.

Luup may restrict, remove, or reject participation in regulated categories at any time.

13Reviews, testimonials, and endorsements

Reviews and testimonials must be genuine.

You must not:

• Create fake reviews.
• Use fake customer stories.
• Use fake screenshots.
• Use fake comments.
• Pay others to leave fake reviews.
• Incentivise reviews without making the incentive clear where disclosure is required.
• Suppress negative information in a misleading way.
• Claim to have achieved results you did not achieve.
• Claim that your experience is typical unless you have evidence.
• Use another person’s experience as your own.

If you received a reward, discount, product, benefit, or other incentive connected to a review or testimonial, you are responsible for disclosing that connection where required.

14Messaging, email, groups, and direct outreach

You may promote brands through direct messages, email, communities, groups, or private channels only where lawful and platform compliant.

You must not:

• Send spam.
• Use scraped contact lists.
• Buy unlawful contact lists.
• Message people who have opted out.
• Misrepresent who you are.
• Pretend to be Luup or the brand.
• Send misleading subject lines.
• Hide your commercial relationship.
• Use aggressive or harassing tactics.
• Target vulnerable people.
• Use automated messaging in breach of platform rules.

You are responsible for all privacy, consent, anti spam, and direct marketing laws that apply to your outreach.

15Platform compliance

You must comply with the rules of every platform you use.

This includes rules for:

• TikTok.
• Instagram.
• Facebook.
• YouTube.
• Google.
• Snapchat.
• Pinterest.
• Reddit.
• X.
• LinkedIn.
• Twitch.
• Discord.
• WhatsApp.
• Telegram.
• Email service providers.
• Ad networks.
• Search engines.
• App stores.
• Payment providers.

If a platform rejects, suspends, removes, flags, limits, or bans your content or account, you remain responsible for the consequences.

Luup is not responsible for restoring your platform account or paying rewards connected to content that breached platform rules.

16Payments, rewards, and Lifetime Royalties

Rewards, payouts, and Lifetime Royalties are subject to:

• The relevant mission terms.
• The relevant brand programme terms.
• Tracking accuracy.
• Order validation.
• Fraud review.
• Refunds, cancellations, and chargebacks.
• Minimum payout thresholds.
• Payment provider availability.
• Applicable tax and identity requirements.
• This policy.

Rewards may be delayed, withheld, reversed, or cancelled where Luup or the brand reasonably believes that:

• The mission brief was not followed.
• The content was misleading.
• The required disclosure was not made.
• Traffic was fraudulent.
• The order was refunded, cancelled, or charged back.
• The sale was not valid.
• The ambassador breached this policy.
• The ambassador breached platform rules.
• The ambassador breached applicable law.

Luup does not guarantee that any ambassador will earn any specific amount.

17Account suspension and termination

Luup may suspend or terminate an ambassador account at any time where we believe there has been a breach of this policy, mission instructions, brand rules, platform rules, or applicable law.

Grounds for suspension or termination include:

• Fraud.
• Non disclosure.
• Impersonation.
• Misleading claims.
• Illegal promotion.
• Fake traffic.
• Fake sales.
• Fake reviews.
• Use of minors.
• Prohibited AI use.
• Copyright infringement.
• Brand misuse.
• Harassment.
• Data misuse.
• Failure to provide requested information.
• Repeated mission rejection.
• Any conduct that may harm Luup, a brand partner, customers, platforms, or other ambassadors.

17.1Treatment of outstanding rewards

Treatment of outstanding rewards, payouts, and Lifetime Royalties following suspension or termination will be determined by Luup on a case by case basis.

Fraudulent activity may result in forfeiture of unpaid rewards and reversal of previously paid rewards where lawful and appropriate.

Non fraudulent policy breaches may result in partial payment, delayed payment, cancellation of affected rewards, or other action depending on the seriousness of the breach.

Luup’s decision on reward eligibility following suspension or termination is final, subject to any mandatory legal rights that apply.

Please read the Universal Policies above before reviewing channel specific rules.

18Organic social media

Organic social media includes TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Snapchat, Pinterest, Reddit, Twitch, Discord, and similar platforms.

You must:

• Use accurate brand and offer information.
• Use your correct tracking link, code, QR code, or mission method.
• Disclose your commercial relationship where required.
• Follow platform rules.
• Follow the mission brief.
• Avoid misleading claims.
• Avoid fake engagement.
• Avoid impersonation.
• Avoid targeting minors unless expressly permitted.
• Avoid spam tactics.

Content should be authentic, clear, and based on real use or accurate brand information.

19Video social media

Video content includes TikToks, Reels, Shorts, Stories, livestreams, long form YouTube videos, video ads, and similar formats.

You must not:

• Hide important offer terms.
• Make claims only in fast moving text.
• Use misleading edits.
• Use fake reactions.
• Use fake results.
• Use undisclosed AI personas.
• Use unauthorised music or clips.
• Use content from other creators without permission.
• Show payout screenshots in a way that implies guaranteed earnings.

Where a mission gives video specific instructions, those instructions must be followed exactly.

20Paid social and paid video

Paid social and paid video are permitted unless prohibited by the relevant brand or mission.

You must ensure:

• Your ad account is lawful and in good standing.
• Your creative is accurate.
• Your targeting is lawful.
• Your disclosure is sufficient.
• Your landing page is compliant.
• Your claims are substantiated.
• Your content follows platform rules.
• Your use of the brand name does not impersonate the brand.

Luup may ask you to pause, change, or remove paid ads at any time.

21Search advertising

Search advertising is permitted unless prohibited by the relevant brand or mission.

Brand bidding is allowed unless the brand prohibits it.

You must not:

• Use misleading ad copy.
• Use “official” without permission.
• Use misleading display URLs.
• Impersonate Luup or the brand.
• Create fake brand pages.
• Create fake support pages.
• Create fake app pages.
• Bid on prohibited terms after a brand has restricted them.
• Use another ambassador’s code or link.
• Use unlawful competitor claims.

If Luup or a brand instructs you to stop bidding on any term, you must stop immediately.

22Websites, blogs, and landing pages

If you use a website, blog, or landing page, it must add genuine value and must not mislead users.

It must:

• Identify who operates the page.
• Disclose your commercial relationship where required.
• Use accurate brand information.
• Use accurate offer information.
• Use valid links and codes.
• Avoid fake reviews.
• Avoid misleading comparisons.
• Avoid forced redirects.
• Avoid copying brand websites.
• Avoid collecting personal data unlawfully.

You must not create a website that looks like the official Luup website or the official website of a brand partner.

23Email, SMS, messaging, and private communities

Email, SMS, WhatsApp, Telegram, Discord, Facebook Groups, Reddit communities, and similar channels must be used lawfully.

You must:

• Have the right to contact people.
• Respect opt outs.
• Identify yourself accurately.
• Include disclosures where required.
• Avoid spam.
• Avoid misleading claims.
• Avoid unauthorised use of brand names in sender names.
• Avoid pretending to be Luup or the brand.

Luup may require evidence of consent or compliance for any direct outreach activity.

24Offline promotion

Offline promotion may be used only where lawful and appropriate.

This includes word of mouth, events, printed materials, QR codes, local groups, and in person sharing.

You must not:

• Claim to be Luup or the brand.
• Use unapproved printed materials.
• Make misleading claims.
• Promote in restricted venues.
• Promote regulated products unlawfully.
• Target minors where prohibited.
• Collect personal data unlawfully.
• Offer unauthorised incentives.

Offline activity may still require disclosure, licences, permissions, or local approvals.

Policy updates

Luup may update or modify this policy at any time at its sole discretion.

Changes may take effect immediately upon posting, publication, or notice through the Luup app, dashboard, email, mission brief, or other communication method.

Continued participation after a policy update means you accept the updated policy.

Questions

If you are unsure whether an activity is permitted, contact Luup at support@luup.com before proceeding.

If you are unsure whether a law, permit, disclosure rule, tax rule, platform rule, or local requirement applies to you, you must seek independent advice before promoting any brand.